Our Mission

To deliver the highest quality enterprise software, service and support to each and every customer.

 ABOUT INVATRON

Leading technology combined with retail operational understanding and experience is innovation to run on.

Retailers need powerful yet easy-to-use software to solve the complex challenges associated with fresh food retailing. Our response was the development of two world class platforms that are currently supporting more than 20,000 customer sites globally; who are realizing their full potential by achieving operational excellence, maximizing financial performance and delivering a fresh food offering that exceeds their customers’ expectations. 

Our mission remains unchanged. We strive to deliver impact by integrating your retail data into our machine learning forecast engine to help you automate human intuition. This, combined with deep retail operational understanding and experience is innovation to run on.

OUR STORY

  • Invatron founded by CEO, Axel Doerwald

    1988

    Invatron founded by CEO, Axel Doerwald

  • First PLUM store enterprise account

    1992

    First PLUM store enterprise account

  • PLUM store is running in 2,000 customer sites

    1995

    PLUM store is running in 2,000 customer sites

  • E-Plum is launched, the first web-based scale management application

    2003

    E-Plum is launched, the first web-based scale management application

  • First Latin-American customer deployment

    2005

    First Latin-American customer deployment

  • First European customer deployment

    2007

    First European customer deployment

  •  Periscope v1.0 is released

    2008

     Periscope v1.0 is released

  • Periscope is running in 2,000 customer sites

    2011

    Periscope is running in 2,000 customer sites

  • Polar Equity Partners makes growth investment

    2012

    Polar Equity Partners makes growth investment

  • Invatron surpasses 20,000 customer site milestone

    2018

    Invatron surpasses 20,000 customer site milestone

Our Thinking

Culture doesn’t happen because you want it to. It’s a product of who you are and what you do.

  • COLLABORATIVE

    We treat everyone like a partner.

  • INDUSTRY FOCUSED

    We speak our customers’ language.

  • ACCOUNTABLE

    We take pride in our work.

  • INNOVATIVE

    We always press forward.

Our Leadership

  • Axel Doerwald

    Founder and CEO

  • Kurt Brands

    Chief Operating Officer

  • Joe Smirlies

    Senior Vice-President, Periscope

  • Gary Lais

    Vice-President, E-Plum

  • Russ Newall

    Vice-President, Professional Services and Account Management

  • Laura Morgan

    Vice-President, Development and Quality Assurance

  • Ian Wood

    Vice-President, Enterprise Sales

  • Tom Barclay

    Vice-President, Enterprise Sales

  • Michael Lang

    Senior Vice-President and Operating Partner